Are you really paying attention to your “friends” on FB? I drastically changed my appearance this weekend. Saw 3 FB friends early AM yesterday. 1 had already sent me a text: Can’t wait to see it person [this person “gets it”]; 1 stood next to me and did not even know I was there. It was eerie. [this person clearly hides my feed – which sadly means I don’t produce content relevant to them]; 1 said good morning as usual and added: I guess I don’t see you in person often enough because it doesn’t shock me and anyway I already saw you on FB. [this person forgot the “social” in social media.] A fourth FB friend called me on the phone last night to talk about it after commenting on FB on Sunday [engagement and followup — wow — and the only one of the 4 NOT involved with social media nor marketing.] We all have so much to learn. Most of the “training” we need in social media/marketing can be found “in real life”.